For almost eight decades, CITIZEN Watches have been ahead of their time. The CITIZEN brand has always stood for innovations and high precision that make life better for everyday people. Now they are raising their sights to meet the needs of the new era in watchmaking.
One of the latest CITIZEN Watches milestones is their ECO-DRIVE system. Bringing new thinking to the art of watchmaking. This is a light powered solution that eliminates the need to change batteries. A revolution that made it the first watch technology to receive the Japan Environment Association’s Eco Mark for environmentally friendly products.